Business and Arts South Africa (BASA) will host the first session of its Masterclass Series, Building the Case: Articulating Value for Business, as part of the broader rollout of the BASA 2.0 evolved strategy, which positions BASA as a systems enabler and ecosystem builder within South Africa’s creative economy.
EPISODE 1: BUILDING THE CASE – Articulating Value for Business
This session explores how creatives, arts organisations, and cultural practitioners can position themselves as strategic partners to business — moving beyond traditional funding narratives toward more intentional, value-driven collaboration.
The focus is on how to translate cultural and creative value into language that resonates within corporate contexts, while maintaining artistic integrity, purpose, and long-term sustainability.
Featured Speaker
We are pleased to feature Ntsoaki Nsibanyoni, General Manager: Uber Eats Sub-Saharan Africa.
Ntsoaki is a seasoned executive with over 20 years of experience across FMCG, telecommunications, financial services, and technology. She currently leads strategy, operations, and expansion for Uber Eats across Sub-Saharan Africa, driving innovation in digital commerce and contributing to the growth of one of the region’s leading platform businesses.
Her career spans senior leadership roles at Visa, Vodacom, General Electric, and Nestlé, where she delivered sustained business growth and supported market expansion across multiple markets. At Visa, she led regional strategy across 48 markets, contributing to more than 30% revenue growth in the region.
She holds an MBA from Milpark Business School and a BCom in Accounting from the University of North West. Ntsoaki is recognised for her expertise in financial strategy, deal structuring, stakeholder engagement, and inclusive leadership.
Beyond her corporate leadership, she is a passionate advocate for the arts and creative industries, supporting creative entrepreneurship, youth development, and cultural advancement. She believes the arts play a critical role in shaping identity, innovation, and social cohesion across Africa.
Who Should Attend
Creatives and artists; arts organisations and cultural practitioners; corporate professionals in marketing, CSR/ESG, and partnerships; and sector stakeholders interested in arts–business collaboration.
Event Details
Date: Thursday, 16 April 2026
Time: 18:30–20:30
Venue: here.Jozi, 8 Tyrwhitt Avenue, Rosebank, Johannesburg, 2196
⚠️ Seats are limited.
