In the year BASA celebrates its 25th anniversary, we present the 25th Annual BASA Awards, partnered by Hollard. Honouring the determination and creativity of businesses and artists who found imaginative and diverse ways to work together during 2021, a complex year marked by turmoil and interruption, the awards illuminate the way forward. The Annual BASA Awards recognise the support of and partnerships with the arts, particularly from the private sector. It is BASA’s flagship event and assists in promoting mutually beneficial, equitable and sustainable partnerships with the arts.

Lights up!

This year’s theme is Lights Up! Time to Shine. ‘As we continue to emerge from two years of lockdown, the arts can light the way forward as we reconnect with everything that makes us human. As believers in the power of partnership, we are proud to celebrate the corporates and artists who have collaborated to keep the light shining during a time of darkness and turmoil,’ says Hollard’s Head of Group Marketing Joanna Mondon.


The 25th BASA Awards finalists collectively demonstrate the power of collaboration and creativity during difficult times, and a growing understanding by business of the powerful role that the arts and creativity can play in reaching markets and stakeholders.

‘The BASA Awards were previously dominated by big name corporates so it’s inspiring to see that there is a groundswell of new names and new projects innovating in the arts/business space. What’s more, these are truly mutually beneficial projects; both parties were invested in an outcome but their shared values and willingness to experiment with creative process were key to the success of their projects,’ says Khanyi Mamba, chairperson of the BASA Awards adjudication committee.

Find out who the finalists are and read more about their projects.

The winners of the 2022 BASA Awards will be announced at a ceremony in Johannesburg on 29 August 2022. The event will be streamed lived on our home page and across BASA’s social media channels.

Entry and adjudication

Arts organisations and projects or the sponsors nominate their partnership in categories that encompass all creative mediums and a wide spectrum of partnerships. Special awards are also made at the discretion of the BASA Board of Directors to celebrate remarkable contributions by individuals, organisations and businesses. Once the entries have been adjudicated, the finalists and winners are announced.

This year’s adjudication panel is once again chaired by Khanyi Mamba. Meet the panel of judges for this year’s Awards.

Note: If you would like to be added to the database for the 2023 Awards, email


Mariapaola McGurk is the artist commissioned by BASA to create the artworks that the winners of the 2022 BASA Awards will receive.

Mariapaola says the series she has created – titled A Mother’s Window: Finding the Light comes from a moment of personal tragedy experienced by a friend and from a global place of darkness. Each of the uniquely created paper-cuttings ‘capture something very powerful in the depiction of simple moments’, says BASA CEO Ashraf Johaardien. ‘The process behind the creation of the Award artworks is symbolic of the cutting away of darkness to make way for the light to come through.’

Read Mariapaola’s artist statement and find out more about the three-time BASA Award winner.


For more information on the BASA Awards, please email the Awards team on or call 063 669 6281 during business hours.

Guidelines and Criteria
Previous Winners
Case Studies


The year 2021 marked the 24th year of the BASA Awards and the second year that the Awards were presented online. Inspired by the great Maya Angelou poem Still I Rise, the theme RISE was both a celebration and a call to action. The ceremony celebrated the resilience of the arts sector and the business partnerships that helped them endure.

Visit Awards24 website


The indelibility of the arts sector was highlighted in one of the century’s most challenging years, 2020. For the first time in its 23-year-long history, the BASA Awards were presented online.

View Awards23 winners

The BASA Awards 2022 are made possible through the generous support of Hollard.