Research

BASA’s biannual research tracking of consumer engagement in the arts, and perceptions of the arts and its sponsors.

This report pulls together two decades of research from all of BASA’s programmes, and includes case studies.

25 years is a milestone for any organisation. 2022 has been a whirlwind year, during which Business and Arts South Africa NPC (BASA) relocated to a new home at Chiesa di Pazzo Lupi in the cultural neighbourhood of Melville, following nearly a decade based above the prominently positioned Goodman Gallery on Jan Smuts Avenue
in Rosebank.

This report synthesises insights from high-level summit discussions, positioning papers grounded in international best practice, and targeted desktop research. It offers fresh, Global South-driven perspectives on how multilateral cooperation can unlock the full potential of CCIs worldwide.

The programme for the inaugural BASA ASSEMBLY was curated to catalyse deeper conversations around the social impact of the arts, to analyse the degree to which the creative sector and cultural institutions have (or have not) been agile, responsive or resilient to the challenges presented by the Covid-19 pandemic, and to contemplate the future of the creative economy. Anchoring the engagement was the launch of ArtsTrack No 9. partnered by BMi.

BASA’s Insights & Advocacy Department generates the research, evidence and strategic thinking needed to strengthen South Africa’s creative economy. We collect, analyse and translate market intelligence, sector trends and partnership insights into practical resources that help businesses, policymakers, funders and creative practitioners make informed decisions.