BASA has a raft of research documents drawn from our biannual ArtsTrack Research, the BASA Supporting Grants programme, the BASA Awards, our other arts-based initiatives, and ad-hoc research projects. This data provides crucial insights into best practice, and shifts and trends – all of which are being used to inform the next generation of arts-business partnerships and to create opportunities, underlining BASA’s value to government, business and the arts sector.


BASA’s biannual research tracking of consumer engagement in the arts, and perceptions of the arts and its sponsors.

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20 Years of Research

This report pulls together two decades of research from all of BASA’s programmes, and includes case studies.


Sponsorship Toolkit for Business

BASA’s Arts Sponsorship Toolkit for Business offers a way of navigating through a sponsorship cycle and the ability to measure the effectiveness of an arts sponsorship.

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