BASA’s biannual research tracking of consumer engagement in the arts, and perceptions of the arts and its sponsors.
BASA has a raft of research documents drawn from our biannual ArtsTrack Research, the BASA Supporting Grants programme, the BASA Awards, our other arts-based initiatives, and ad-hoc research projects. This data provides crucial insights into best practice, and shifts and trends – all of which are being used to inform the next generation of arts-business partnerships and to create opportunities, underlining BASA’s value to government, business and the arts sector.
Sponsorship Toolkit for Business
BASA’s Arts Sponsorship Toolkit for Business offers a way of navigating through a sponsorship cycle and the ability to measure the effectiveness of an arts sponsorship.