History

BASA was founded in 1997 as a joint initiative between government and the private sector, as part of a strategy to secure greater involvement in the arts and from businesses operating in South Africa. Established as a section 21 company, BASA is constituted in terms of the Companies Act, and is registered as a public benefit organisation. Its delisting as a Schedule 3 entity has seen Business and Arts South Africa NPC register for VAT. BASA is accountable to its stakeholders, namely government, BASA members, and the creative sector.

Vision

Mutually beneficial partnerships are hardwired into BASA’s DNA and are a part of its founding ethos. We believe in the power that comes from deep collaboration between the right partners and the transformational value of the arts to effect meaningful social change.

Mission

BASA champions business investment in the creative sector by leading research that enhances commercial confidence. BASA builds capacity through its programmes and is shifting the paradigm for the future of partnerships between diverse stakeholders.

Values

Collaboration

Mutually beneficial relationships are part of our DNA. To this end we value:

Teamwork
Partnerships
Sharing and learning

Innovation

Exploring new ideas for a sustainable future by prioritising:

Research
Creativity
Technology

Diversity

Every voice is heard.
For us diversity is about:

Inclusivity
Transformation
Representation

Agility

Responding creatively to our changing environment through:

Relevance
Flexibility
Responsiveness

Integrity

We value ethical behaviour and conduct ourselves with:

Trustworthiness
Consistency
Transparency

Board Members

Charmaine Soobramoney

Chairperson

Mandie van der Spuy

Deputy Chairperson

Kojo Baffoe
Kathy Berman
Devi Sankaree Govender
Ashraf Johaardien

CEO

Hilton Lawler
Andre Le Roux
Khanyi Mamba
Zingisa Motloba
Dr Yacoob Abba Omar
Mirna Wessels

Team

Ashraf Johaardien

CEO

Aviwe Matandela

Client Liason and Business Manager

Finance Manager

Boitumelo ‘Tumy’ Motsoatsoe

Head of Programmes

Madeleine Selmer-Olsen

Head of Research

Maureen Benya

Office Assistant

Palesa Mnyaka

Programme Co-ordinators

Pascar Dube

Programme Co-ordinator

Rochelle Singh

Executive Assistant

Savannah Feeke-Fortune

Head of Marketing

Sinenhlanhla Mdiya

Marketing Co-ordinator

Sipho Mthiyane

Supporting Grants Officer