History

BASA was founded in 1997 as a joint initiative between government and the private sector, as part of a strategy to secure greater involvement in the arts from businesses operating in South Africa. Established as a Section 21 company, BASA is constituted in terms of the Companies Act, and is registered as a public benefit organisation. Its delisting as a Schedule 3 entity has seen Business and Arts South Africa NPC register for VAT. BASA is accountable to its stakeholders – the government, BASA members and the creative sector.

Vision

BASA’s vision is to be a connector-catalyst intermediary organisation that affects economic and social change through transformational business-arts partnerships.

Mission

We champion business investment in the creative sector, build capacity through programmes and funding, lead with insights that enhance commercial confidence, and grow public–private partnerships that strengthen the ecosystem.

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Values

Collaboration

Mutually beneficial relationships are part of our DNA. To this end we value:

Teamwork
Partnerships
Sharing and learning

Innovation

Exploring new ideas for a sustainable future by prioritising:

Research
Creativity
Technology

Diversity

Every voice is heard.
For us diversity is about:

Inclusivity
Transformation
Representation

Agility

Responding creatively to our changing environment through:

Relevance
Flexibility
Responsiveness

Integrity

We value ethical behaviour and conduct ourselves with:

Trustworthiness
Consistency
Transparency

Team

Board Members

Team Members

Chief Executive Officer

Aviwe Matandela

Finance and Operations Manager

Sinenhlanhla Mdiya

Marketing and Communications Manager

Sascha Polkey

Insights and Advocacy Manager

Gomolemo Tibane

Membership Officer

Sipho Mthiyane

Grants Officer

Nomkhosi Houghton

Programmes Manager

Sluleko Thabede

Finance and Operations Officer

Maureen Benya

Office Assistant

Reatlilwe Maroga

Programmes Coordinator

Sibusisiwe Tshabalala

Debut Programme Administrator