BASA’s biannual ArtsTrack Research conducted by BMi, which tracks arts sponsorship, consumer engagement in the arts, as well as perceptions of the arts and its sponsors, has revealed an upward trend of growth in arts and music sponsorships over the years, since the first ArtsTrack in 2001. It is commissioned as a resource to BASA’s business members, as part of BASA’s wide-ranging support of their arts sponsorship engagement.