The consolidated research, “20 Years of BASA: A model for facilitating successful, sustainable business-arts partnerships”, pulled together 20 years of research from all BASA programmes, and was launched at the BASA Research Colloquium, partnered by Hollard, on 16 February 2018.

The event celebrated 20 years of facilitating symbiotic business-arts partnerships, examining the strides the two sectors have taken in creating mutually beneficial partnerships, and setting sights on growing the business/creative sector relationship in the future.

In addition to sharing the 20 Years of BASA research and the organisation’s experience and partnerships locally, on the continent, and internationally, delegates were inspired by case study presentations from select BASA members.  These incorporated various musical, theatrical, conversational, and other arts-based presentations that highlighted the arts in a partnership of true shared value, in relation to the business story of best practice – be it through CSI, marketing, HR, B-BBEE, transformation, etc.  Furthermore, the US Embassy supported the attendance of keynote speaker, New York-based Laura Callanan of Upstart Co-Lab, who addressed Impact Investing in the Arts, and was also able to share her expertise at the BASA Research Colloquium US Embassy Sessions in Johannesburg and Cape Town during the week of the Research Colloquium, alongside Marcus Desando of the Arts and Culture Trust.  These sessions, organised by BASA, partnered by Hollard and the US Embassy, were also supported by Nedbank and The Market Theatre Foundation.

For more information please contact Madeleine Lambert on or 011 447 2295