Commissioned bi-annually by Business and Arts South Africa (BASA) and conducted by sponsorship research leader BMi, ArtsTrack monitors arts sponsorship, consumer engagement in the arts, as well as perceptions of the arts and its sponsors. The 2019 iteration of the report is the eighth update of the original version and evaluates the popularity of music, arts and cultural events, including closely quantifying and analysing audience sizes, genres, and other key demographics of those with an interest in these areas.
BASA Head of Research, Madeleine Selmer-Olsen, comments that research is core to BASA's work and that ArtsTrack is a key property in this regard: "It is a powerful tool to make the most of the shared value that partnering with the arts can bring. It also provides valuable insights for arts sponsors as well as for the sector."
"For nearly two decades, this wide-ranging research has been a key and exclusive resource for BASA members only," explains Savannah Feeke, BASA Head of Marketing. "However, we are pleased to be working on an abbreviated version as a free resource to guide everyone in the sector with regard to mapping a way forward in the wake of COVID-19 cancellations and closures," she adds.
ArtsTrack No.8 Abbreviated will be available for download from www.basa.co.za from Friday 17 April 2020. In the meantime ArtsTrack 7, 6 and 5 are available to download for free from https://www.basa.co.za/home-page/research/artstrack/.