The 26th BASA Awards broke with tradition to be hosted in Cape Town for the first time. Guests gathered at the awe-inspiring Zeitz Museum of Contemporary African Art in the V&A Waterfront to celebrate the DNA of partnerships and the moment BASA’s new brand was revealed. The 2023 theme of Symbiosis spoke to the mutual benefits of outstanding partnerships in business and arts and highlighted the immense impact these projects make in our broader society.

Meet the Judges

On the occasion of National Women’s Day in South Africa, Business and Arts South Africa (BASA) is proud to introduce the all-female adjudication panel for the 26th Annual BASA Awards.

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Meet the finalists

Now in its 26th year, the annual BASA Awards are a testament to the power of forging connections between the seemingly disparate domains of business and the arts. For the first time since Covid-19, a live announcement of the 48 finalists (24 partnerships) for this year’s prestigious awards took place at…

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Meet the Sponsors

It’s not only economics that is driving an era of collaboration. Businesses who work with creatives are seeing the benefits of a left brain-right brain relationship to solve problems, deliver on their social investment and create clear and authentic messages that brands can align with…

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Showcase (Gregory Maqoma)

On the eve of his retirement from stage performance – dancer, choreographer, mentor and cultural entrepreneur Gregory Maqoma will be celebrated by the Business and Arts South Africa (BASA) Awards as its Featured Artist.

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BASA Awards 2023 Category Sponsors

British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories and are on the ground in more than 100 countries. In 2021–22, we reached 650 million people.

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IDC – Industrial Development Corporation

The Industrial Development Corporation (IDC) of South Africa Limited was established in 1940 under the Industrial Development Corporation Act, 22 of 1940, and it operates as a fully government-owned entity.
The IDC’s priorities are closely aligned with the national policy direction as outlined in key documents such as the National Development Plan (NDP), Industrial Policy Action Plan (IPAP), and various Industry Master Plans. Their primary mandate is to maximize development impact by promoting job-rich industrialization. Additionally, the IDC plays a pivotal role in contributing to an inclusive economy through initiatives that support black-owned and empowered companies, black industrialists, women, and youth-owned and empowered enterprises, among others.

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HEINEKEN Beverages

HEINEKEN Beverages was formed in 2023 following the merger of HEINEKEN South Africa, Distell and Namibia Breweries Limited. As the name suggests, They produce an impressive portfolio of brands, which includes the global flagship brand Heineken®, Savanna, Windhoek Lager, Nederburg, and many others.

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Samsung Electronics Co. Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.

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Sunglass Hut

Sunglass Hut is an international retailer of sunglasses and sunglass accessories founded in Miami, Florida, United States, in 1971. With more than 3 000 stores worldwide, it’s the leader in curating branded fashionable eyewear to style conscious individuals. Sunglass Hut understands that creative industries are the backbone of innovation and growth. The brand continues to support fashion and other art and creative industries through strategic collaborations, and believes that BASA plays a key role in assisting artists to connect to big business and helps create a sustainable ecosystem and future for these often neglected industries.

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Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) is a public, not-for-profit institution that exhibits, collects, preserves and researches contemporary art from Africa and its diaspora; conceives and hosts international exhibitions; develops supporting educational, discursive and enrichment programmes; encourages intercultural understanding; and strives for access for all. The museum’s galleries feature rotating, temporary exhibitions with a dedicated space for the permanent collection. The institution also includes the Centre for Art Education, the Centre for the Moving Image, and a project space for emerging artists

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Bizcommunity is the place where your business communications matter, where important business conversations converge on Africa’s leading business-to-business news media on the web.

Globally, in sub-Saharan Africa and across the continent, businesses, organisations and brands are making an immense impact, communicating important societal and governance goals that contribute directly to optimistic outcomes in their region. 

Subscribing or submitting to Bizcommunity’s platforms allows anyone from learner to leader to participate in owning and driving important business narratives and reputations in their business community.

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Radisson Hotels

Located in the commercial and residential Rosebank suburb, Radisson RED Rosebank offers an unparalleled stay just 10 kilometers from the hustle and bustle of exciting Johannesburg. Filled with bold designs, including bespoke wallpaper, guests will enjoy a fun and friendly atmosphere. Each of the hotels 222 bright and stylish rooms boasts natural light and bathroom artwork, creating a cheerful and colorful environment.

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In the year BASA celebrates its 25th anniversary, we present the 25th Annual BASA Awards, partnered by Hollard. Honouring the determination and creativity of businesses and artists who found imaginative and diverse ways to work together during 2021, a complex year marked by turmoil and interruption, the awards illuminate the way forward.

Visit Awards25 website


The year 2021 marked the 24th year of the BASA Awards and the second year that the Awards were presented online. Inspired by the great Maya Angelou poem Still I Rise, the theme RISE was both a celebration and a call to action. The ceremony celebrated the resilience of the arts sector and the business partnerships that helped them endure.

Visit Awards24 website


The indelibility of the arts sector was highlighted in one of the century’s most challenging years, 2020. For the first time in its 23-year-long history, the BASA Awards were presented online.

View the Awards23 winners


For more information about the BASA Awards, email the team on or call 063 669 6281 during business hours.

Previous Winners
Case Studies