Daily Archives: June 11, 2025

The Evolving Landscape of Creative Entrepreneurship in South Africa

By Zanele Madiba, BASA Programmes Manager For far too long, the arts in South Africa have been viewed as mere passion projects, admired for their cultural value but rarely seen as a viable means of earning a living. Creativity has been confined to a hobby supported by grants and patronage. However, today, a revolution is unfolding…

Q&A with Sinenhlanhla Mdiya on BASA’s New Corporate Identity

Sinenhlanhla Mdiya, Marketing and Communications Manager at BASA, discusses the company’s new corporate identity, delving into details about the design changes and how the brand has evolved, as well as what the rebrand signifies for BASA’s future. 1. Can you tell us a bit about your role at BASA, as well as your role in…