Johannesburg, 23 June 2025 — Business and Arts South Africa (BASA) announces the appointment of Beth Arendse as its new Chief Executive Officer, effective 1 July 2025. With over 25 years of leadership experience in South Africa’s creative and cultural sectors, Beth brings visionary insight, strategic expertise, and an unwavering commitment to inclusive growth. Throughout…
By Zanele Madiba, BASA Programmes Manager For far too long, the arts in South Africa have been viewed as mere passion projects, admired for their cultural value but rarely seen as a viable means of earning a living. Creativity has been confined to a hobby supported by grants and patronage. However, today, a revolution is unfolding…
Sinenhlanhla Mdiya, Marketing and Communications Manager at BASA, discusses the company’s new corporate identity, delving into details about the design changes and how the brand has evolved, as well as what the rebrand signifies for BASA’s future. 1. Can you tell us a bit about your role at BASA, as well as your role in…