The partnership between the Industrial Development Corporation and BASA provides a platform for emerging artists to showcase their work and champion campaigns and activations focused on providing creatives access to wider markets. It aligns with BASA's strategy to support existing partnerships within the organisation and the relationship has created several opportunities to support entrepreneurs in the creative economy, such as the IDC Gallery, which aids social and economic development programmes for youth, women and people living with disabilities.

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The BASA X IDC Partnership is made possible through the generous support of the IDC.