South Africa’s creative economy is often underestimated and seen as cultural enrichment only, rather than a serious economic force. Yet the evidence tells a different story. The cultural and creative industries (CCI) already contribute nearly R300 billion to GDP. This represents about 4% of GDP, putting the CCI’s at similar levels to sectors such as…
In a defining moment for South Africa’s cultural and creative industries, the Director-General of the Department of Sport, Arts and Culture (DSAC), Dr Cynthia Khumalo, has doubled the financial investment awarded to the Top 10 finalists of the Debut Fund Programme Pitch Den, reinforcing government’s commitment to unlocking opportunity and accelerating sustainable creative enterprises. The announcement…
Business and Arts South Africa (BASA) will host the first session of its Masterclass Series, Building the Case: Articulating Value for Business, as part of the broader rollout of the BASA 2.0 evolved strategy, which positions BASA as a systems enabler and ecosystem builder within South Africa’s creative economy. EPISODE 1: BUILDING THE CASE –…