Purpose-driven marketing

BASA Deputy Chair, Mandie van der Spuy, Impact Space’s Kathy Berman (Impact Space), and Lakin Morgan-Baatjies of UJ Arts + Culture explore how the roles of creatives and marketers aren’t always separate – both are part of the value chain, unique and different, but still connected in touching the hearts of consumers. This conversation looks…

CREATIVE FUTURES: Q&A with Dr Andrea Rurale

In this episode of the ASSEMBLY podcast series, BASA CEO Ashraf Johaardien facilitates a Q&A with Dr Andrea Rurale from Milan, Italy on the social impact of the arts, the degree to which the creative sector and cultural institutions have (or have not) been agile, responsive or resilient, in terms of Covid-19 challenges, and the…