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The BASA Arts Sponsorship Management Toolkit provides South African businesses with a way of navigating through a sponsorship cycle and ultimately the ability to measure the effectiveness of an arts sponsorship as a strategic part of any business.

This toolkit was created by Dr Michael Goldman of the Gordon Institute of Business Science (GIBS), in partnership with the BASA team. It was launched in 2012 during Arts Sponsorship Management Workshops in Johannesburg, Durban, Cape Town and Port Elizabeth, where it was presented to the South African business community, supported by BASA members Hollard and Artinsure.

The toolkit has been enthusiastically received and is being used by many South African businesses as a way of navigating through a sponsorship cycle and, ultimately, the ability to measure the effectiveness of an arts sponsorship as a strategic part of any business.

The BASA Arts Sponsorship Management Toolkit and the BASA Arts Sponsorship Toolkit, which were funded by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the National Lotteries Distribution Trust Fund (NLDTF) of South Africa, were presented to UNESCO in Paris in 2013 as one of four worldwide programmes considered innovative and forward reaching by the organisation.