Helping creative & cultural practitioners & organisations grow their markets

BASA and British Council Connect ZA partnered on an exciting project aimed at significantly cultivating creative market growth skills within South Africa’s creative and cultural industries in 2014/2015. This resulted in an e-learning online platform that provides findings from the fellowship research on defining your creative markets, working with data and data capture analysis, and using the marketing strategies and tools available to effectively build and retain audiences for art organisations and individuals in the creative and cultural sectors.

Please Note:
This guide could potentially take 2 to 3 hours to complete in one sitting, but it can also be done at your personal pace so each chapter can be re-visited at intervals. As the guide has open or unlocked chapters, your position cannot be saved half way and re-visited, so each section should be completed fully before exiting.