This episode of the 2021 Debut Programme’s Conversation Series takes place against the backdrop of Debut Online, an event that presents 180 participants taking their products to market and launching their websites to existing and new online market segments. We discuss what it means to work with participants from rural and peri-urban areas in the Debut Programme, specifically how this engagement has highlighted the digital inequalities that exist in the sector. BASA Head of Programmes Tumy Motsoatsoe is joined by Jane Mpholo (Free State artist, co-director at Vukallective and former Debut Programme Provincial Liaison/Ambassador); Rucera Seethal (Creative Director for the National Arts Festival) and Msimeki Nkatingi (newly appointed BASA Board Member and founder of Min Creative Co).