The cultural sector requires agile and relevant business models to survive. BASA Deputy Chair Mandie van der Spuy is joined by author, poet, and media consultant Kojo Baffoe and 2020 Standard Bank Young Artist Jefferson Tshabalala (Kiri Pink Knob and Ubdope Shishini) to look at different ways of thinking about financial sustainability within the creative and cultural industries, the impact of digitisation, the unique structure of the sector and the current challenges of the South African funding landscape.