WELCOME
CHARMAINE SOOBRAMONEY
Chairman: Business and Arts South Africa (BASA)
A master neuro-linguistic programming practitioner, with a legal and finance background, Charmaine Soobramoney is on a mission to help a million lives to ignite their freedom by supporting businesses and individuals in their efforts to unleash their potential. In her drive to positively impact the world this year, she co-founded Each One Hold One, a Non-Profit Organisation. She was voted in as Chairman of the BASA Board of Directors in 2018. Other positions she has held include Head of Stakeholder Strategy and Management at Old Mutual Wealth, Head of Business Development at Acsis, General Manager and Company Secretary of the Association of Collective Investments (now ASISA), and Senior Manager of Sage Life Legal Services.